Geraldine Leroye



A Marketing, Change Management and Strategic Communication specialist, I provide my expertise to small and large businesses in EMEA, US, and the APAC regions on social media management and enterprise social networking.

My 15 years of experience spans strategic marketing, corporate communications, stakeholder engagement, creating collaborative environments, large tender management and internal communications for Fortune 500 companies, both in commercial and corporate environments.


Born in France, raised in Germany and the small of island of Tahiti in the South Pacific, I have a Bachelor in Organisation and Communication, a Master in Human Resources from IGS in Paris, France and I am trained as a Hogan facilitator.

I spent my first 10 years working with large multinationals in the FMCG and industry sectors such as Danone and Alstom, working as an internal consultant on change management and deploying corporate strategy initiatives. One of the key projects I helped shape and deploy from the start, Networking Attitude for Groupe Danone, has resulted in numerous articles in the press, in-depth research by the Harvard Business Review and inspired other medium and large organisations to emulate the program.

After a decade supporting senior executives in deploying their strategic plans, I was keen to challenge myself and get in the line of fire. I took up a position as Tender Leader for Alstom in Australia, supporting the development of the local branch from a small office to a 200+ staff solid business, winning major government tenders in Signalling and Rolling Stock ranging from AUD $60 to 500 millions in the course of 3 years.

I have developed my own business practice in the last 4 years and I am now combining my marketing and business development skills with my knack for social media to support small and large businesses be seen and heard through the current noise, nurture the relationship with their customers, and convert.

My life and work experience have shaped my vision of the world and I am characterised by my capacity for idea synthesis, rapid learning and staying on top of the rapid evolution of social media. When it comes to working with clients, I have strong beliefs in cutting the corporate/techie speak, testing relentlessly for the right track and fast kick-offs.

A keen rock climber with a strong interest in leadership, social issues and foreign cultures, I am now working and living between Europe and the Asia-Pacific region, depending on clients and project requirements.

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