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Facebook for Freelancers & Entrepreneurs


Facebook for Freelancers & Entrepreneurs


Be autonomous on Facebook in 4 sessions of 2 hours

The Capsicum Factory is offering a Facebook training dedicated to business owners, freelancers and ZZPs.

This training includes a lot of practice time and direct actionable information that you can put in place the same day!
I will teach you all you need to know to manage your page yourself, or work with a social media manager while feeling confident you understand the strategy.


Participation to this training will give you access to a private Facebook group where you will be able to ask all your questions during and after the training.

Content creation for Facebook


Choose and produce content target to your audience.

How to turn the same content into different formats for different uses.

Create a content calendar for the following 4 weeks.

Facebook for Freelancers - Photo & Video

Photo & video

Discover the essential features for maximum visibility and engagement on Facebook.

Discover what tools every social manager uses to facilitate and speed up the content creation process.

I will give you my list of free ressources: where to find copyright-free images, audio and videos.

Facebook for freelancers training - ads

Ad basics

Learn how to boost posts and select the right audience.

We will create an ad together during the class, so please make sure you can allow a budget of €10 to be able to apply the learnings of this module.

You will need a credit card to pay for your ads (no IDeal)

Note : the program content is for information purposes and can be adapted to the audience prior to the training.

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The training is made of 4 sessions of 2 hours each. Please contact us for the next session's dates and location.

The price for 4 x 2hrs is €220 excl. tax.

Who is this training for?

The content is specifically tailored to freelancers, ZZPs and small businesses who cannot afford a full time social media manager.
If you have not started your business yet, you are very welcome to join the training as the content will cover the principles of online marketing and can feed your strategic thinking.

How many PArticipants?

Groups are limited to 10 people to ensure you get maximum support during practice time and question time.

Is Facebook relevant for my business?

All services and products who can benefit from creating a relationship with their prospects and current clients benefit from being present on Facebook.
Local products and services also get an edge by being present on Facebook (food, health, fashion, home decor, architecture, health professionals, consultants)
Want an example? Have a look at The Avocado Show: this restaurant had 10,000 followers and crazy amount of press coverage BEFORE opening its doors for business.

B2B and B2B2C companies also benefit from being present on Facebook as your branding efforts help your clients sell your products and services to their own clients.

What are the prerequisites?

A Facebook page. No need to have any followers on it, just open it and jump into the training, I will teach you how to grow your following.

As we will be practicing together during the training, you will need a laptop with wifi.

A credit card and €10 to publish your first Facebook ad.

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Register for the training

Once your registration received, you will received a link for payment based on your preferred payment option.

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